Digital transformation has changed the way of doing business. Now, people and brands interact differently. They don’t just do it at points of sale, they also use social networks, email, Google searches, applications, digital commerce and much more. Without a doubt, digital media services are here to stay. The scenario is different in all aspects the communication you use, the way you present your product or service, the audience you reach, the sales strategies you implement.
These changes are accompanied by advantages for the scope of your company, opening a door to new sales. Discovering these advantages is the goal of this article, where we will explain the importance of digital media for your business.
Invest Less to Achieve More
In this branch of digital marketing for SMEs, the logic is simple: while you spend money delivering print advertising, which does not reach the audience you want, you could pay for an internet advertising campaign that delivers better results and reaches customers interested in your products. Products or services.
Facebook Ads
With the reach of the world’s largest social network, your online advertising can reach a new audience, making it an essential tool in digital marketing for SMBs. Through this platform you can promote your products and services, either from your own Facebook page or a site outside the social network. The attractive thing about Facebook Ads is that it allows you to achieve good results in a short time with a moderate budget and proper optimization. What is optimization all about.
Google Ads
Several of the principles that we mentioned in Facebook Ads apply in this case, but transferred to the powerful platform of Google. With Google Ads you can appear both in user searches and on different websites. It is a scope as interesting as it can be optimized, under the aforementioned principle of audience segmentation.
With Google Ads your ad can appear in:
- Google’s search engine.
- YouTube.
- Thousands of websites around the world.
- Applications.
- mobile platforms.
Social Media
Digital marketing in SMEs is a place of continuous opponents; a business that uses digital media to grow demonstrates flexibility in the face of change. Imagine that one of your clients decides to search your company online to check prices or a catalog (it is a simple logic in the midst of the digital age), but they cannot find it anywhere, since you do not have a website or a presence on social networks. Does the search for your client end there? Surely your competition is on the internet, therefore your client is just a few steps away from becoming their buyer.
Communication is Mobile
Being anchored to traditional advertising media such as television, radio, the press, flyers or billboards requires your interlocutor to be aware of a specific communication medium, to which he may be exposed for little or no time, without the best predisposition to receive a message. On the contrary, digital media are present in platforms of constant use: mobile technology. Facebook Ads or Google Ads advertising is present on every smartphone or tablet screen, the same in the case of your presence on social networks and your website.
Imagine impacting your prospects’ buying journey at all times, not just when they accidentally glance at a billboard.
In conclusion, digital media bring abysmal advantages over traditional media:
- Communication moves in both directions, from company to client and from client to company, always listening to the needs of the client.
- The brand knows, in detail, when and how to communicate with its audience.
The costs of implementing complex communication strategies are significantly reduced.
Read More: Social Media Marketing Agency in Australia
